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Three-touch sequences across three lapse windows (60-day, 90-day, 120-day) and four wellness practice types. 36 templates total, voiced for the lapse depth: gentle at 60 days, more direct + small incentive at 90, last meaningful effort at 120.
What's in the library
36 templates: 3 lapse windows, 3 touches each, across 4 business types (Chiropractic, Med Spa / Esthetics, Massage / Bodywork, Therapy / Counseling). The first touch of each window, voiced for Chiropractic, below.
60-Day Lapse
Recently lapsed. They're still warm: most aren't gone, just busy. Send touch 1 at day 60, touch 2 at day 67, touch 3 at day 75.
Touch 1, Gentle reminder, SMS: Hi {first_name}! It's been a couple months since your last adjustment at {business_name}. Hope your back's holding up. Here's a quick rebook if you want to lock in your old slot: {booking_link} Back checking in: Hi {first_name}, It's been about two months since your last adjustment with {provider_name}. We don't hassle people about this stuff, but if your back has been telling you it's time, here's the easiest way to get on the calendar: {booking_link} If you've shifted your routine and want to space adjustments out, that's totally fine. Just reply and we can set a longer cadence. {provider_name} {business_name}
90-Day Lapse
Mid-lapse. The relationship is fading. Stronger pull, optional incentive on touch 3. Send at day 90, 100, 110.
Touch 1, We miss you, SMS: Hi {first_name}! It's been three months since your last adjustment at {business_name}. Hoping things are alright. If you'd like to come back: {booking_link} Three months: checking in: Hi {first_name}, It's been three months. After this long, people have usually either gotten busy or moved on. Both are fine, but I didn't want to assume either without asking. I wanted to reach out before defaulting to either assumption. If you'd like to come back, here's the link: {booking_link} If you've found a different solution or paused, totally fine. Just reply with a quick "all good" and I'll stop following up. {provider_name} {business_name}
120-Day Lapse
Cold. They've likely tried somewhere else or paused indefinitely. Most aggressive incentive on touch 3: last meaningful effort before you stop.
Touch 1, Cold reach-out, SMS: Hi {first_name}, it's been four months since your last adjustment at {business_name}. Just checking: still need us, or all set? {booking_link} Still need us, or all set?: Hi {first_name}, Four months. Wanted to send a direct note: are we still on your list, or have you found a different solution? If you'd like to come back: {booking_link} If you've found something else, no follow-up needed. We just don't like the ambiguity of long silence. {provider_name} {business_name}